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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

10 Items

Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Girls' UA Motion Joggers

Girls' UA Motion Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Pants

Men's UA Launch Pants

Price: $75
Women's UA Launch Pro Long Sleeve

Women's UA Launch Pro Long Sleeve

Price: $60
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's UA Vanish Cold Weather Fitted Pants
Top Gift

Men's UA Vanish Cold Weather Fitted Pants

Price: $80