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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

121 Items

Boys' UA Knit Warm Up Team Pants
new

Boys' UA Knit Warm Up Team Pants

Price: $50
Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Rival Woven Joggers
new

Girls' UA Rival Woven Joggers

Price: $45
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Motion Joggers

Girls' UA Motion Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
Women's UA Meridian Short Sleeve
1X-3X

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
Girls' UA Rival Fleece Joggers
Top Gift

Girls' UA Rival Fleece Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Sportstyle Joggers
Best Seller

Men's UA Sportstyle Joggers

Price: $59.99
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
25% Off Can't-Miss Gifts use code COUNTDOWN