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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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New Arrivals - Clothing, Shoes & Gear

109 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Knit Warm Up Team Pants
new

Boys' UA Knit Warm Up Team Pants

Price: $50
Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Girls' UA Rival Woven Joggers
new

Girls' UA Rival Woven Joggers

Price: $45
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Motion Joggers

Girls' UA Motion Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
Women's UA Meridian Short Sleeve
1X-3X

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120