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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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New Arrivals - Clothing, Shoes & Gear

24 Items

Boys' UA Knit Warm Up Team Full-Zip
new

4 Colors

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Motivate 2.0 Long Sleeve
New Colors

2 Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Girls' ColdGear® Crew Long Sleeve
new

2 Colors

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's HeatGear® Compression Tank
new

3 Colors

Women's HeatGear® Compression Tank

Price: $25
Women's UA Knockout Tank

3 Colors

Women's UA Knockout Tank

Price: $35
Women's HeatGear® Armour Racer Tank

5 Colors

Women's HeatGear® Armour Racer Tank

Price: $25
Women's UA Launch Singlet

2 Colors

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Vanish Energy Crop Tank

7 Colors

Women's UA Vanish Energy Crop Tank

Price: $40
Men's UA Meridian ¼ Zip

2 Colors

Men's UA Meridian ¼ Zip

Price: $80
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

3 Colors

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Boys' UA Classic ¾ Baseball Raglan

6 Colors

Boys' UA Classic ¾ Baseball Raglan

Price: $12
Men's HeatGear® Mock Long Sleeve
Top Gift

4 Colors

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

9 Colors

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® OG Compression Long Sleeve
Top Gift

5 Colors

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

20 Colors

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Tech™ Vent ½ Zip

7 Colors

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Tech™ Tank

5 Colors

Men's UA Tech™ Tank

Price: $25
Unisex UA Sleep Uniform Crop Tank

2 Colors

Unisex UA Sleep Uniform Crop Tank

Price: $40
Women's UA Expanse Flannel Shirt

2 Colors

Women's UA Expanse Flannel Shirt

Price: $70
Men's HeatGear® Sleeveless
Best Seller

10 Colors

Men's HeatGear® Sleeveless

Price: $30
Men's UA Tech™ Vent Geotessa ½ Zip

2 Colors

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
Unisex UA Sleep Uniform Tank

2 Colors

Unisex UA Sleep Uniform Tank

Price: $40
Men's UA Performance Tech™ 6" Boxerjock®
Top Gift

9 Colors

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Women's UA Vanish Engineered Tank

3 Colors

Women's UA Vanish Engineered Tank

Price: $40