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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

23 Items

UA StealthForm Uncrushable Hat
new

2 Colors

UA StealthForm Uncrushable Hat

Price: $45
Boys' Armour Fleece® Pro Hoodie
new

3 Colors

Boys' Armour Fleece® Pro Hoodie

Price: $50
Boys' UA Freedom Rival Fleece Hoodie
new

2 Colors

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Pride Bucket Hat
new

1 Color

Unisex UA Pride Bucket Hat

Price: $40
Adult UA Armour Tie Headband
New Colors

2 Colors

Adult UA Armour Tie Headband

Price: $10
Unisex HeatGear® Tactical Balaclava
new

1 Color

Unisex HeatGear® Tactical Balaclava

Price: $24.99
Boys' Armour Fleece® Full-Zip
Best Seller

3 Colors

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Icon Fleece Hoodie
Best Seller

5 Colors

Boys' UA Icon Fleece Hoodie

Price: $45
Unisex UA Pride Knit Hoodie

1 Color

Unisex UA Pride Knit Hoodie

Price: $100
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

2 Colors

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

3 Colors

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
UA SportStyle Adjustable Hat

4 Colors

UA SportStyle Adjustable Hat

Price: $25
Boys' Armour Fleece® Mega Logo Hoodie

2 Colors

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® ¼ Zip

2 Colors

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Blitzing Trucker Hat

5 Colors

Boys' UA Blitzing Trucker Hat

Price: $25
Unisex UA Halftime Balaclava

1 Color

Unisex UA Halftime Balaclava

Price: $35
Unisex UA Sportstyle Corduroy Adjustable Cap

4 Colors

Unisex UA Sportstyle Corduroy Adjustable Cap

Price: $30
Unisex UA Summit Knit Crew

3 Colors

Unisex UA Summit Knit Crew

Original price: $75, Sale price: $56.97
Unisex ColdGear® Balaclava

2 Colors

Unisex ColdGear® Balaclava

Price: $32
Boys' UA Icon Fleece Jersey Hoodie
Top Gift

4 Colors

Boys' UA Icon Fleece Jersey Hoodie

Price: $55
Boys' UA Rival Fleece Big Logo Print Fill Hoodie

5 Colors

Boys' UA Rival Fleece Big Logo Print Fill Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Rival Fleece Printed Hoodie

4 Colors

Boys' UA Rival Fleece Printed Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Icon Fleece Printed Hoodie
Top Gift

3 Colors

Boys' UA Icon Fleece Printed Hoodie

Price: $50