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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

58 Items

Boys' UA Knit Warm Up Team Full-Zip
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Boys' UA Knit Warm Up Team Full-Zip

Price: $50
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Boys' UA Knit Warm Up Team Pants
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Boys' UA Knit Warm Up Team Pants

Price: $50
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Boys' Grade School UA Assert 10 Running Shoes
New Colors

Boys' Grade School UA Assert 10 Running Shoes

Price: $60
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Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
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Women's UA Artist Series Abilities Short Sleeve
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Women's UA Artist Series Abilities Short Sleeve

Price: $30
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Unisex UA Lockdown 7 Basketball Shoes
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Unisex UA Lockdown 7 Basketball Shoes

Original price: $70, Sale price: $63.97
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Women's UA Pride Short Sleeve
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Women's UA Pride Short Sleeve

Price: $35
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Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
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Girls' UA Rival Fleece Joggers
Top Gift

Girls' UA Rival Fleece Joggers

Price: $40
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Boys' UA Ignite Select Slides

Boys' UA Ignite Select Slides

Price: $28
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Girls' Pre-School UA Surge 4 AC Running Shoes

Girls' Pre-School UA Surge 4 AC Running Shoes

Price: $50
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Women's UA Charged Verssert 2 Running Shoes

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $67.97
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Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
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Unisex UA SlipSpeed™ Training Shoes
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Unisex UA SlipSpeed™ Training Shoes

Price: $150
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Women's UA Escape 4 Running Shoes

Women's UA Escape 4 Running Shoes

Original price: $90, Sale price: $81.97
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Unisex UA Apparition Shoes
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Unisex UA Apparition Shoes

Price: $110
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Unisex UA SlipSpeed™ Mega Shoes
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Unisex UA SlipSpeed™ Mega Shoes

Price: $140
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Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
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Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
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Boys' Grade School UA Scramjet 6 Running Shoes

Boys' Grade School UA Scramjet 6 Running Shoes

Original price: $70, Sale price: $63.97
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Girls' Grade School UA Rogue 4 Running Shoes

Girls' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
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Boys' Infant UA Surge 4 AC Running Shoes

Boys' Infant UA Surge 4 AC Running Shoes

Price: $45
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Girls' Pre-School UA Infinity 3.0 AL Running Shoes
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Girls' Pre-School UA Infinity 3.0 AL Running Shoes

Price: $60
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Boys' Grade School UA Rogue 4 Running Shoes

Boys' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
Extra 30% Off + Free Shipping use code UAHOLIDAY