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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

15 Items

Kids' UA Essential 6-Pack No- Show Socks
New Colors

7 Colors

Kids' UA Essential 6-Pack No- Show Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Play Up Shorts
Best Seller

8 Colors

Girls' UA Play Up Shorts

Price: $20
Boys' UA Stunt 3.0 Printed Shorts

9 Colors

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
Boys' UA Icon Fleece Hoodie
Best Seller

5 Colors

Boys' UA Icon Fleece Hoodie

Price: $45
Girls' UA Play Up Printed Shorts
Best Seller

6 Colors

Girls' UA Play Up Printed Shorts

Price: $22
Boys' UA Tech™ Woven Wordmark Shorts

7 Colors

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

3 Colors

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
Kids' UA Team Over-The-Calf Socks

11 Colors

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Tech™ Mesh Shorts

4 Colors

Boys' UA Tech™ Mesh Shorts

Price: $20
Boys' UA Tech™ Logo Shorts

8 Colors

Boys' UA Tech™ Logo Shorts

Price: $20
Girls' HeatGear® Printed Shorty

2 Colors

Girls' HeatGear® Printed Shorty

Price: $25
Boys' UA Icon Fleece Jersey Hoodie
Top Gift

4 Colors

Boys' UA Icon Fleece Jersey Hoodie

Price: $55
Boys' UA Rival Fleece Printed Hoodie

4 Colors

Boys' UA Rival Fleece Printed Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Icon Fleece Printed Hoodie
Top Gift

3 Colors

Boys' UA Icon Fleece Printed Hoodie

Price: $50
Girls' Armour Fleece® Pro Print Hoodie
Top Gift

1 Color

Girls' Armour Fleece® Pro Print Hoodie

Price: $55