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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

37 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Play Up Shorts 3.0

Play Up Shorts 3.0

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Stunt 3.0 Printed Shorts

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's Project Rock HeatGear® Armour Leggings

Men's Project Rock HeatGear® Armour Leggings

Price: $40
30% Off With Code UAHOLIDAY
Women's HeatGear® Armour Racer Tank

Women's HeatGear® Armour Racer Tank

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Play Up 2-in-1 Shorts

Women's UA Play Up 2-in-1 Shorts

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Rival Fleece Shorts

Women's UA Rival Fleece Shorts

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Vanish Energy Crop Tank

Women's UA Vanish Energy Crop Tank

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Woven Wordmark Shorts

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
Toddler Boys' UA Release The Beast Set

Toddler Boys' UA Release The Beast Set

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Vanish Shorts
Top Gift

Boys' UA Vanish Shorts

Price: $35
30% Off With Code UAHOLIDAY
W's RIVAL HOOD

W's RIVAL HOOD

Price: $70
30% Off With Code UAHOLIDAY
Women's UA Run Anywhere Shorts

Women's UA Run Anywhere Shorts

Price: $65
30% Off With Code UAHOLIDAY
W's RIVAL FLC CROP HOOD

W's RIVAL FLC CROP HOOD

Price: $65
30% Off With Code UAHOLIDAY