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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

41 Items

Women's UA Meridian Fitted Short Sleeve
New Colors

4 Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
Girls' ColdGear® Leggings
new

1 Color

Girls' ColdGear® Leggings

Price: $40
Men's UA Base 2.0 Leggings
new

1 Color

Men's UA Base 2.0 Leggings

Price: $60
Girls' ColdGear® Crew Long Sleeve
new

2 Colors

Girls' ColdGear® Crew Long Sleeve

Price: $45
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

2 Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's UA Base 2.0 Crew
new

1 Color

Men's UA Base 2.0 Crew

Price: $60
Men's UA Blitzing Cap
Top Gift

14 Colors

Men's UA Blitzing Cap

Price: $28
Women's UA Infinity 2.0 Mid Sports Bra

6 Colors

Women's UA Infinity 2.0 Mid Sports Bra

Price: $40
Girls' UA Motion Joggers

2 Colors

Girls' UA Motion Joggers

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Woven 6" Shorts
Top Gift

20 Colors

Men's UA Vanish Woven 6" Shorts

Price: $50
Women's UA Meridian Short Sleeve
1X-3X

3 Colors

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Women's HeatGear® Rib ¼ Zip Long Sleeve

1 Color

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
Girls' UA Motion Crop Tank

2 Colors

Girls' UA Motion Crop Tank

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Armour Racer Tank

5 Colors

Women's HeatGear® Armour Racer Tank

Price: $25
Women's HeatGear® Armour Short Sleeve

3 Colors

Women's HeatGear® Armour Short Sleeve

Price: $30
Women's UA Meridian Fitted Crop Tank

4 Colors

Women's UA Meridian Fitted Crop Tank

Price: $60
Women's UA Infinity 2.0 High Sports Bra
Top Gift

8 Colors

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Motion Ankle Leggings

9 Colors

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Elite 2-in-1 Shorts

7 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
Women's UA Meridian Ankle Leggings

8 Colors

Women's UA Meridian Ankle Leggings

Price: $90
Men's UA ArmourVent Stretch Fit Cap
Top Gift

6 Colors

Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

4 Colors

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
Women's UA Infinity 2.0 Low Sports Bra

3 Colors

Women's UA Infinity 2.0 Low Sports Bra

Price: $35
Men's UA Unstoppable Shorts

6 Colors

Men's UA Unstoppable Shorts

Price: $80