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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

65 Items

Newborn Boys' UA Beast On The Field 3-Piece Set
new

Newborn Boys' UA Beast On The Field 3-Piece Set

Price: $130
30% Off With Code UAHOLIDAY
Women's UA Elastic Hair Tie 9-Pack
New Colors

Women's UA Elastic Hair Tie 9-Pack

Price: $16
30% Off With Code UAHOLIDAY
UA Loudon Mini Backpack
New Colors

UA Loudon Mini Backpack

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Artist Series Green Machine Short Sleeve
new

Men's UA Artist Series Green Machine Short Sleeve

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Artist Series Green Machine Short Sleeve
new

Women's UA Artist Series Green Machine Short Sleeve

Price: $30
30% Off With Code UAHOLIDAY
Men's Project Rock Heavyweight Tools Of The Trade Full-Zip
new

Men's Project Rock Heavyweight Tools Of The Trade Full-Zip

Price: $90
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Little Boys' UA Camo Everyday Graphic Hoodie
Top Gift

Little Boys' UA Camo Everyday Graphic Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Blitzing Cap
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Men's UA Blitzing Cap

Price: $28
30% Off With Code UAHOLIDAY
UA Loudon CB SM Prtd

UA Loudon CB SM Prtd

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
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Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Oversized Heavyweight Short Sleeve

Men's UA Oversized Heavyweight Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Men's Project Rock HeatGear® Armour Leggings

Men's Project Rock HeatGear® Armour Leggings

Price: $40
30% Off With Code UAHOLIDAY
UA Sideline Mini Cooler
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UA Sideline Mini Cooler

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
SPORTSTYLE TRICOT JOGGER
Best Seller

SPORTSTYLE TRICOT JOGGER

Price: $59.99
30% Off With Code UAHOLIDAY
UA 18oz Beyond Bottle
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UA 18oz Beyond Bottle

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Camo Everyday Graphic Hoodie
Top Gift

Boys' UA Camo Everyday Graphic Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
30% Off With Code UAHOLIDAY
UA Scrimmage 3 Lunch Box
Top Gift

UA Scrimmage 3 Lunch Box

Price: $30
30% Off With Code UAHOLIDAY