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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

31 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Original price: $60, Sale price: $45.97
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Meridian Short Sleeve
1X-3X

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA ArmourVent Stretch Fit Cap
Top Gift

Men's UA ArmourVent Stretch Fit Cap

Price: $30
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Women's UA Meridian Baby T
Top Gift

Women's UA Meridian Baby T

Price: $60
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

Men's UA Meridian Short Sleeve

Price: $60
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex ColdGear® Balaclava

Unisex ColdGear® Balaclava

Price: $32
Men's HeatGear® Short Sleeve
Best Seller

Men's HeatGear® Short Sleeve

Price: $30