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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

162 Items

Boys' UA Knit Warm Up Team Full-Zip
new

4 Colors

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Knit Warm Up Team Pants
new

4 Colors

Boys' UA Knit Warm Up Team Pants

Price: $50
Boys' Armour Fleece® Pro Hoodie
new

3 Colors

Boys' Armour Fleece® Pro Hoodie

Price: $50
Men's UA Tech™ 2.0 Short Sleeve
New Colors

16 Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

4 Colors

Women's UA Meridian Fitted Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA Rival Fleece Joggers
New Colors

13 Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

7 Colors

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
Men's UA Drive 5 Pocket Pants
New Colors

6 Colors

Men's UA Drive 5 Pocket Pants

Price: $85
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

2 Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Woven 6" Shorts
Top Gift

20 Colors

Men's UA Vanish Woven 6" Shorts

Price: $50
Men's UA Artist Series Green Machine Short Sleeve
new

Men's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Artist Series Abilities Short Sleeve
new

Men's UA Artist Series Abilities Short Sleeve

Price: $30
Women's UA Artist Series Abilities Short Sleeve
new

Women's UA Artist Series Abilities Short Sleeve

Price: $30
Men's Curry Bomber Polo
New Colors

2 Colors

Men's Curry Bomber Polo

Price: $80
Men's UA Oversized Heavyweight Short Sleeve

5 Colors

Men's UA Oversized Heavyweight Short Sleeve

Price: $40
Men's UA Unstoppable Cargo Utility Pants
Top Gift

Men's UA Unstoppable Cargo Utility Pants

Price: $120
Women's UA Artist Series Green Machine Short Sleeve
new

Women's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Pride Short Sleeve
new

Men's UA Pride Short Sleeve

Price: $35
Men's UA Vanish Elite 2-in-1 Shorts

7 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
Men's ColdGear® Elite Mock Long Sleeve
new

2 Colors

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's Project Rock Freedom Long Sleeve
new

2 Colors

Men's Project Rock Freedom Long Sleeve

Price: $40
Women's UA Pride Short Sleeve
new

Women's UA Pride Short Sleeve

Price: $35
Girls' UA Play Up Shorts
Best Seller

8 Colors

Girls' UA Play Up Shorts

Price: $20
Men's UA Unstoppable Vent Jacket

4 Colors

Men's UA Unstoppable Vent Jacket

Price: $120