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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

21 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Stripe Polo
New Colors

Men's UA Playoff 3.0 Stripe Polo

Price: $70
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Polo
new

Men's UA Playoff 3.0 Polo

Price: $65
Extra 30% Off + Free Shipping use code UAHOLIDAY
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
UA Tech™ Polo
Best Seller

UA Tech™ Polo

Price: $45
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Printed Polo

Men's UA Playoff 3.0 Printed Polo

Price: $70
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Iso-Chill Verge Polo

Men's UA Iso-Chill Verge Polo

Price: $80
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Playoff 3.0 Rib Polo

Men's UA Playoff 3.0 Rib Polo

Price: $70
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Tee To Green Collegiate Stripe Polo

Men's UA Tee To Green Collegiate Stripe Polo

Price: $75
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's Project Rock Brahma Bull Long Sleeve

Men's Project Rock Brahma Bull Long Sleeve

Price: $40
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Extra 30% Off + Free Shipping use code UAHOLIDAY
Boys' UA Classic ¾ Baseball Raglan

Boys' UA Classic ¾ Baseball Raglan

Price: $12
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Launch Trail Long Sleeve

Women's UA Launch Trail Long Sleeve

Original price: $45, Sale price: $33.97
Extra 30% Off + Free Shipping use code UAHOLIDAY
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Expanse Flannel Shirt

Women's UA Expanse Flannel Shirt

Price: $70
Extra 30% Off + Free Shipping use code UAHOLIDAY
Women's UA Motion Collegiate Full-Zip

Women's UA Motion Collegiate Full-Zip

Price: $75
Extra 30% Off + Free Shipping use code UAHOLIDAY