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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

24 Items

Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
30% Off With Code UAHOLIDAY
Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
30% Off With Code UAHOLIDAY
Girls' UA Motion Joggers

Girls' UA Motion Joggers

Price: $40
30% Off With Code UAHOLIDAY
Girls' UA Motion Crop Tank

Girls' UA Motion Crop Tank

Price: $35
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Shorts

Men's UA Unstoppable Shorts

Price: $80
30% Off With Code UAHOLIDAY
Girls' UA Motion Ruched Short Sleeve
Top Gift

Girls' UA Motion Ruched Short Sleeve

Price: $35
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Joggers
Best Seller

Men's UA Unstoppable Joggers

Price: $100
30% Off With Code UAHOLIDAY
Girls' UA Tech™ Short Sleeve

Girls' UA Tech™ Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Men's Project Rock Ultimate 5" Training Shorts

Men's Project Rock Ultimate 5" Training Shorts

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite Shorts
Top Gift

Men's UA Vanish Elite Shorts

Price: $65
30% Off With Code UAHOLIDAY
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
30% Off With Code UAHOLIDAY
Unisex UA Summit Knit Crew

Unisex UA Summit Knit Crew

Price: $75
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Cargo Pants
Best Seller

Men's UA Unstoppable Cargo Pants

Price: $110
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Tapered Pants
Best Seller

Men's UA Unstoppable Tapered Pants

Price: $90
30% Off With Code UAHOLIDAY
Men's UA Performance Tech™ 6" Boxerjock®
Best Seller

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
30% Off With Code UAHOLIDAY
Girls' HeatGear® Printed Shorty

Girls' HeatGear® Printed Shorty

Price: $25
Men's UA Vanish Woven Shorts

Men's UA Vanish Woven Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Rival Terry Shorts

Men's UA Rival Terry Shorts

Price: $45
30% Off With Code UAHOLIDAY