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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

71 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Drift Tide 2.0 Short Sleeve
Best Seller

Men's UA Drift Tide 2.0 Short Sleeve

Price: $45
Men's UA Vanish Woven 6" Graphic Shorts
Top Gift

Men's UA Vanish Woven 6" Graphic Shorts

Price: $55
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

Men's UA Meridian Short Sleeve

Price: $60
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Graphic Shorts
Best Seller

Men's UA Tech™ Graphic Shorts

Price: $30