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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

30 Items

Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Price: $25
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Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

Price: $30
Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Boys' UA Vanish Shorts
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Boys' UA Vanish Shorts

Price: $35
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
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Men's UA Tech™ Printed Shorts

Men's UA Tech™ Printed Shorts

Price: $35
Men's HeatGear® Mock Long Sleeve
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Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® OG Compression Long Sleeve
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Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
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Men's HeatGear® Long Sleeve

Price: $35
Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Sleeveless
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Men's HeatGear® Sleeveless

Price: $30