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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

76 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
30% Off With Code UAHOLIDAY
Unisex UA Perf Tech 6pk Qtr
new

Unisex UA Perf Tech 6pk Qtr

Price: $24
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Stripe Polo
New Colors

Men's UA Playoff 3.0 Stripe Polo

Price: $70
30% Off With Code UAHOLIDAY
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Fleece Hoodie
new

Men's UA Fleece Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Polo
new

Men's UA Playoff 3.0 Polo

Price: $65
30% Off With Code UAHOLIDAY
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
30% Off With Code UAHOLIDAY
Boys' UA Hockey Wordmark Short Sleeve
new

Boys' UA Hockey Wordmark Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
UA Octane Baseball Sunglasses
new

UA Octane Baseball Sunglasses

Price: $25
30% Off With Code UAHOLIDAY
Men's Curry Bomber Polo
New Colors

Men's Curry Bomber Polo

Price: $80
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Tech Polo
Best Seller

Tech Polo

Price: $45
30% Off With Code UAHOLIDAY
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Printed Polo

Men's UA Playoff 3.0 Printed Polo

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Iso-Chill Verge Polo

Men's UA Iso-Chill Verge Polo

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Launch Elite Graphic Short Sleeve
Best Seller

Men's UA Launch Elite Graphic Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120
30% Off With Code UAHOLIDAY