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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

17 Items

Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
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Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
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Unisex Tie HB
New Colors

Unisex Tie HB

Price: $10
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Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

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M Iso-chill Armourvent Adj

M Iso-chill Armourvent Adj

Price: $30
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Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
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Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

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Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

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M Iso-chill AV Trucker

M Iso-chill AV Trucker

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UA HG OG Compression LS
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UA HG OG Compression LS

Price: $40
UA HG Armour Comp LS
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UA HG Armour Comp LS

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Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
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Men's Project Rock Trucker Hat
New Colors

Men's Project Rock Trucker Hat

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UA GDA Pro 5 Pad Top

UA GDA Pro 5 Pad Top

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Boys' Toddler UA Symbol Terry SH

Boys' Toddler UA Symbol Terry SH

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Men's UA Tech™ Vent Geotessa ½ Zip

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
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