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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

26 Items

Girls' ColdGear® Crew Long Sleeve
new

Girls' ColdGear® Crew Long Sleeve

Price: $45
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
Men's UA Tactical ColdGear® Infrared Base Mock
new

Men's UA Tactical ColdGear® Infrared Base Mock

Price: $60
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Girls' UA Motion Crop Tank

Girls' UA Motion Crop Tank

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Singlet

Men's UA Launch Singlet

Price: $35
Men's UA Valsetz Tactical Boots
Best Seller

Men's UA Valsetz Tactical Boots

Price: $145
Men's UA Valsetz Mid Tactical Boots

Men's UA Valsetz Mid Tactical Boots

Price: $135
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® OG Compression Long Sleeve
Top Gift

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
Men's HeatGear® Sleeveless
Best Seller

Men's HeatGear® Sleeveless

Price: $30
Unisex UA Sleep Uniform Tank

Unisex UA Sleep Uniform Tank

Price: $40