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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

132 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Artist Series Green Machine Short Sleeve
new

Men's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Artist Series PCPG Short Sleeve
new

Men's UA Artist Series PCPG Short Sleeve

Price: $30
Men's UA Artist Series Unified Short Sleeve
new

Men's UA Artist Series Unified Short Sleeve

Price: $30
Women's UA Artist Series PCPG Short Sleeve
new

Women's UA Artist Series PCPG Short Sleeve

Price: $30
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Women's UA Artist Series Green Machine Short Sleeve
new

Women's UA Artist Series Green Machine Short Sleeve

Price: $30
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Men's UA Oversized Heavyweight Short Sleeve

Men's UA Oversized Heavyweight Short Sleeve

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
Women's UA Meridian Short Sleeve
1X-3X

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Men's UA Icon Fleece Cargo Pants

Men's UA Icon Fleece Cargo Pants

Price: $65
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120