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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Men's ColdGear® Elite Mock Long Sleeve
new

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Men's UA Base 2.0 Crew
new

Men's UA Base 2.0 Crew

Price: $60
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Boys' Armour Fleece® Wordmark Hoodie
Top Gift

Boys' Armour Fleece® Wordmark Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Mountain Hoodie

Men's UA Rival Fleece Mountain Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's HeatGear® OG Compression Long Sleeve
Top Gift

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Expanse Quilted Shacket
Top Gift

Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Women's UA Expanse Flannel Shirt

Women's UA Expanse Flannel Shirt

Price: $70
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN