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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

37 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
new

UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Play Up Shorts
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Girls' UA Play Up Shorts

Price: $20
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
UA Sideline Lunch Box
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UA Sideline Lunch Box

Price: $30
Girls' UA Play Up Printed Shorts
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Girls' UA Play Up Printed Shorts

Price: $22
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
Women's UA Play Up 2-in-1 Shorts

Women's UA Play Up 2-in-1 Shorts

Price: $40
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Scrimmage 3 Lunch Box
Top Gift

UA Scrimmage 3 Lunch Box

Price: $30
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Price: $25
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
Men's UA Launch 5" Shorts

Men's UA Launch 5" Shorts

Price: $38
Men's UA Launch 2-in-1 7" Shorts

Men's UA Launch 2-in-1 7" Shorts

Price: $48