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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

40 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Command 24 oz. Water Bottle
new

UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Unisex UA SlipSpeed™ Mega All-America Shoes
new

Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Surge 4 Running Shoes

Men's UA Surge 4 Running Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Original price: $80, Sale price: $72.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Charged Verssert 2 Running Shoes

Men's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $67.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Rib Leggings

Women's HeatGear® Rib Leggings

Price: $60
Men's UA Infinite Elite Running Shoes

Men's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Unisex UA Velociti Pro Running Shoes
new

Unisex UA Velociti Pro Running Shoes

Price: $160
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Women's UA Surge 4 Running Shoes

Women's UA Surge 4 Running Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's HeatGear® Mock Long Sleeve
Top Gift

Men's HeatGear® Mock Long Sleeve

Price: $35
Men's HeatGear® OG Compression Long Sleeve
Top Gift

Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
Best Seller

Men's HeatGear® Long Sleeve

Price: $35
Men's UA Assert 10 Wide (2E) Running Shoes

Men's UA Assert 10 Wide (2E) Running Shoes

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Project Rock BSR 4 Training Shoes

Women's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97