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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

29 Items

Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

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Men's UA Icon Fleece Hoodie
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Men's UA Icon Fleece Hoodie

Price: $60
Men's UA Unstoppable Fleece Hoodie
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Men's UA Unstoppable Fleece Hoodie

Price: $100
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
Men's UA Unstoppable Shorts

Men's UA Unstoppable Shorts

Price: $80
Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

Price: $30
Men's UA Unstoppable Fleece Full-Zip
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Men's UA Unstoppable Fleece Full-Zip

Price: $110
Men's UA Icon Volley Shorts

Men's UA Icon Volley Shorts

Price: $45
Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
Men's UA Rival Fleece Hoodie

Men's UA Rival Fleece Hoodie

Price: $55
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Unisex UA Summit Knit Crew

Unisex UA Summit Knit Crew

Original price: $75, Sale price: $56.97
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Men's UA Swacket
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Men's UA Swacket

Price: $130
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Men's UA Rival Fleece Crew

Men's UA Rival Fleece Crew

Price: $50
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Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN