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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

30 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
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UA Command 24 oz. Water Bottle

Price: $35
Men's Project Rock 7 Training Shoes

Men's Project Rock 7 Training Shoes

Price: $150
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Unisex UA SlipSpeed™ Mega All-America Shoes
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Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
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UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Men's UA Meridian ¼ Zip

Men's UA Meridian ¼ Zip

Price: $80
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's HeatGear® Mock Long Sleeve
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Men's HeatGear® Mock Long Sleeve

Price: $35
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's HeatGear® OG Compression Long Sleeve
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Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's UA Edge Suede Training Shoes

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Long Sleeve
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Men's HeatGear® Long Sleeve

Price: $35
Men's UA Edge Leather Training Shoes

Men's UA Edge Leather Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's UA Dynamic IntelliKnit Training Shoes
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Men's UA Dynamic IntelliKnit Training Shoes

Price: $130
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25