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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

25 Items

UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
new

UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Original price: $80, Sale price: $72.97
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Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

Price: $30
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

Price: $30
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
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Men's UA Tech™ Printed Shorts

Men's UA Tech™ Printed Shorts

Price: $35
Men's UA Edge Suede Training Shoes

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Cold Weather Fitted Pants
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Men's UA Vanish Cold Weather Fitted Pants

Price: $80
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
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Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Men's UA Vanish Woven Shorts

Men's UA Vanish Woven Shorts

Price: $50
Men's UA Dynamic Select Training Shoes

Men's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $90.97