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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

3 Items

Girls' UA Play Up Shorts
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Girls' UA Play Up Shorts

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Women's UA Knockout Tank

Women's UA Knockout Tank

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Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

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