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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

18 Items

Boys' Armour Fleece® Pro Hoodie
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Boys' Armour Fleece® Pro Hoodie

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Unisex Tie HB
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Unisex Tie HB

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Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

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Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

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Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

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M Iso-chill Armourvent Adj

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Boys' Armour Fleece® Wordmark Hoodie
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Boys' Armour Fleece® Wordmark Hoodie

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Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

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UA M Rival Mountain Hoodie

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Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
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Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

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M Iso-chill AV Trucker

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Girls' Armour Fleece® Big Logo Hoodie
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Girls' Armour Fleece® Big Logo Hoodie

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Men's UA Expanse Quilted Shacket

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Men's Project Rock Trucker Hat
New Colors

Men's Project Rock Trucker Hat

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Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
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Boys' Toddler UA Symbol Terry SH

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Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
30% Off With Code UAHOLIDAY