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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

28 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
new

UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA SlipSpeed™ Mega All-America Shoes
new

Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
UA Sideline Lunch Box
Top Gift

UA Sideline Lunch Box

Price: $30
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
UA Beyond 18 oz. Water Bottle
Top Gift

UA Beyond 18 oz. Water Bottle

Price: $30
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Original price: $80, Sale price: $72.97
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Scrimmage 3 Lunch Box
Top Gift

UA Scrimmage 3 Lunch Box

Price: $30
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Edge Suede Training Shoes

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Project Rock BSR 4 Training Shoes

Women's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97
Men's ColdGear® Elite Leggings
new

Men's ColdGear® Elite Leggings

Price: $70
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Reign 6 Training Shoes

Women's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Men's HeatGear® ¾ Leggings
Best Seller

Men's HeatGear® ¾ Leggings

Price: $32