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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

28 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Women's UA Meridian Fitted Short Sleeve
New Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Pursuit Convertible Pants
New Colors

Men's UA Pursuit Convertible Pants

Price: $20
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UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
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Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Meridian Short Sleeve
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Women's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist V-Neck Short Sleeve

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Vanish Energy Short Sleeve

Women's UA Vanish Energy Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Men's UA ArmourVent Stretch Fit Cap
Top Gift

Men's UA ArmourVent Stretch Fit Cap

Price: $30
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist Short Sleeve

Women's UA Tech™ Twist Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
M Iso-chill Armourvent Adj

M Iso-chill Armourvent Adj

Price: $30
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Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Meridian Short Sleeve

Men's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
30% Off With Code UAHOLIDAY
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Printed Short Sleeve

Men's UA Vanish Energy Printed Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
UA All Weather Wool Boot

UA All Weather Wool Boot

Price: $22
30% Off With Code UAHOLIDAY
Men's UA Storm Day Of The Dead Jacket

Men's UA Storm Day Of The Dead Jacket

Price: $12
30% Off With Code UAHOLIDAY
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Men's HeatGear® Short Sleeve
Best Seller

Men's HeatGear® Short Sleeve

Price: $30
Men's UA Tech™ Vent Short Sleeve

Men's UA Tech™ Vent Short Sleeve

Price: $35
30% Off With Code UAHOLIDAY