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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

85 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
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Men's UA Tech™ 2.0 Short Sleeve
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Men's UA Tech™ 2.0 Short Sleeve

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UA Command 24 oz. Water Bottle
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UA Command 24 oz. Water Bottle

Price: $35
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Men's Project Rock 7 Training Shoes

Men's Project Rock 7 Training Shoes

Price: $150
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Boys' Grade School UA Assert 10 Running Shoes
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Boys' Grade School UA Assert 10 Running Shoes

Original price: $60, Sale price: $54.97
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UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
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Unisex UA SlipSpeed™ Mega All-America Shoes
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Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
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Adult UA Armour Tie Headband
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Adult UA Armour Tie Headband

Price: $10
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Boys' UA Tech™ 2.0 Short Sleeve
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Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
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Men's UA Infinite Pro Running Shoes
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Men's UA Infinite Pro Running Shoes

Price: $130
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UA Playmaker Jug Jr. 32 oz. Water Bottle

UA Playmaker Jug Jr. 32 oz. Water Bottle

Price: $20
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Women's UA Tech™ Twist V-Neck Short Sleeve

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
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Women's UA Vanish Energy Short Sleeve

Women's UA Vanish Energy Short Sleeve

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UA Sideline Lunch Box
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UA Sideline Lunch Box

Price: $30
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Boys' Pre-School UA Assert 10 AC Wide Running Shoes

Boys' Pre-School UA Assert 10 AC Wide Running Shoes

Original price: $55, Sale price: $49.97
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UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

Price: $25
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Women's HeatGear® Armour Short Sleeve

Women's HeatGear® Armour Short Sleeve

Price: $30
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UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
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Men's UA Infinite Elite Running Shoes

Men's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
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Men's UA Launch Elite Graphic Short Sleeve
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Men's UA Launch Elite Graphic Short Sleeve

Price: $60
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Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
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Women's UA Infinite Elite Running Shoes

Women's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
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Men's UA Surge 4 Running Shoes

Men's UA Surge 4 Running Shoes

Price: $65
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