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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

31 Items

Men's UA Blitzing Adjustable Cap
new

5 Colors

Men's UA Blitzing Adjustable Cap

Price: $28
Women's UA Gameday Armour 5-Pad Girdle
new

2 Colors

Women's UA Gameday Armour 5-Pad Girdle

Price: $75
Unisex UA Pride Bucket Hat
new

Unisex UA Pride Bucket Hat

Price: $40
Adult UA Armour Tie Headband
New Colors

2 Colors

Adult UA Armour Tie Headband

Price: $10
Men's UA Blitzing Cap
Top Gift

14 Colors

Men's UA Blitzing Cap

Price: $28
Women's UA Motion Ankle Leggings

9 Colors

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Meridian Ankle Leggings

8 Colors

Women's UA Meridian Ankle Leggings

Price: $90
Men's UA ArmourVent Stretch Fit Cap
Top Gift

6 Colors

Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA ArmourVent Adjustable Cap

4 Colors

Men's UA ArmourVent Adjustable Cap

Price: $30
Unisex UA Drive Bucket Hat

4 Colors

Unisex UA Drive Bucket Hat

Price: $35
Men's UA Drive Snapback Hat
Top Gift

4 Colors

Men's UA Drive Snapback Hat

Price: $30
Men's UA Blitzing Trucker Hat

5 Colors

Men's UA Blitzing Trucker Hat

Price: $28
UA SportStyle Adjustable Hat

4 Colors

UA SportStyle Adjustable Hat

Price: $25
Women's UA Play Up Headband

3 Colors

Women's UA Play Up Headband

Price: $12
Boys' UA Blitzing Trucker Hat

5 Colors

Boys' UA Blitzing Trucker Hat

Price: $25
Men's UA Iso-Chill ArmourVent® Trucker Hat

4 Colors

Men's UA Iso-Chill ArmourVent® Trucker Hat

Price: $32
Unisex UA Sportstyle Corduroy Adjustable Cap

4 Colors

Unisex UA Sportstyle Corduroy Adjustable Cap

Price: $30
Women's UA SportStyle Printed Adjustable Hat
New Colors

3 Colors

Women's UA SportStyle Printed Adjustable Hat

Price: $25
Men's Project Rock Trucker Hat
new

4 Colors

Men's Project Rock Trucker Hat

Price: $40
Men's ColdGear® Elite Leggings
new

2 Colors

Men's ColdGear® Elite Leggings

Price: $70
Men's UA Gameday Armour Pro 5-Pad Top

2 Colors

Men's UA Gameday Armour Pro 5-Pad Top

Price: $75
Kids' UA Gameday Armour Backplate

2 Colors

Kids' UA Gameday Armour Backplate

Price: $45
Men's Curry Flat Brim Snapback Cap

2 Colors

Men's Curry Flat Brim Snapback Cap

Price: $40