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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

22 Items

Boys' Armour Fleece® Pro Hoodie
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Boys' Armour Fleece® Pro Hoodie

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Adult UA Armour Tie Headband
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Adult UA Armour Tie Headband

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Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

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Men's Project Rock 7 Training Shoes

Men's Project Rock 7 Training Shoes

Price: $150
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Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
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Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
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Men's UA ArmourVent Adjustable Cap

Men's UA ArmourVent Adjustable Cap

Price: $30
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Women's UA Dynamic Select Training Shoes

Women's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $90.97
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Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
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Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
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Men's UA Iso-Chill ArmourVent® Trucker Hat

Men's UA Iso-Chill ArmourVent® Trucker Hat

Price: $32
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Girls' Armour Fleece® Big Logo Hoodie
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Girls' Armour Fleece® Big Logo Hoodie

Price: $45
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Women's Project Rock BSR 4 Training Shoes

Women's Project Rock BSR 4 Training Shoes

Price: $100
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Men's UA Edge Leather Training Shoes

Men's UA Edge Leather Training Shoes

Price: $70
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Men's UA Dynamic IntelliKnit Training Shoes
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Men's UA Dynamic IntelliKnit Training Shoes

Price: $130
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Men's Project Rock Trucker Hat
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Men's Project Rock Trucker Hat

Price: $40
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Women's UA Dynamic IntelliKnit Training Shoes

Women's UA Dynamic IntelliKnit Training Shoes

Price: $130
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Women's UA Reign 6 Training Shoes

Women's UA Reign 6 Training Shoes

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Men's UA Charged Edge Training Shoes

Men's UA Charged Edge Training Shoes

Price: $70
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Men's Project Rock BSR 4 Training Shoes
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Men's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97
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Men's UA Swacket
New Colors

Men's UA Swacket

Price: $130
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Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
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