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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

25 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
30% Off With Code UAHOLIDAY
Women's UA Vanish Energy Long Sleeve
new

Women's UA Vanish Energy Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
30% Off With Code UAHOLIDAY
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

Women's UA Vanish Elite Seamless Long Sleeve

Price: $75
30% Off With Code UAHOLIDAY
Women's UA Drive 7" Shorts
new

Women's UA Drive 7" Shorts

Price: $75
30% Off With Code UAHOLIDAY
Play Up Shorts 3.0

Play Up Shorts 3.0

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Stunt 3.0 Printed Shorts

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
30% Off With Code UAHOLIDAY
Men's Project Rock HeatGear® Armour Leggings

Men's Project Rock HeatGear® Armour Leggings

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Play Up 2-in-1 Shorts

Women's UA Play Up 2-in-1 Shorts

Price: $40
30% Off With Code UAHOLIDAY
Women's UA Rival Fleece Shorts

Women's UA Rival Fleece Shorts

Price: $40
30% Off With Code UAHOLIDAY
Women's HeatGear® Rib ¼ Zip Long Sleeve

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Woven Wordmark Shorts

Boys' UA Tech™ Woven Wordmark Shorts

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
30% Off With Code UAHOLIDAY
Women's UA Launch Pro Long Sleeve

Women's UA Launch Pro Long Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Toddler Boys' UA Release The Beast Set

Toddler Boys' UA Release The Beast Set

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Vanish Shorts
Top Gift

Boys' UA Vanish Shorts

Price: $35
30% Off With Code UAHOLIDAY
Boys' UA Icon Woven Coach Jacket

Boys' UA Icon Woven Coach Jacket

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Launch Elite 6" Shorts

Women's UA Launch Elite 6" Shorts

Price: $60
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Full-Zip
new

Boys' UA Unstoppable Full-Zip

Price: $65
30% Off With Code UAHOLIDAY
Women's UA Expanse Flannel Shirt

Women's UA Expanse Flannel Shirt

Price: $70
30% Off With Code UAHOLIDAY
Women's Project Rock Lets Go Crop Full-Zip

Women's Project Rock Lets Go Crop Full-Zip

Price: $100
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Logo Shorts

Boys' UA Tech™ Logo Shorts

Price: $20
30% Off With Code UAHOLIDAY