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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

23 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

5 Colors

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
Unisex Curry 1 Low FloTro Lux Basketball Shoes
new

1 Color

Unisex Curry 1 Low FloTro Lux Basketball Shoes

Price: $130
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

5 Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Unisex UA Lockdown 7 Basketball Shoes
new

6 Colors

Unisex UA Lockdown 7 Basketball Shoes

Original price: $70, Sale price: $63.97
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Price: $20
UA Sideline Lunch Box
Top Gift

9 Colors

UA Sideline Lunch Box

Price: $30
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

5 Colors

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA Beyond 18 oz. Water Bottle
Top Gift

2 Colors

UA Beyond 18 oz. Water Bottle

Price: $30
UA Scrimmage 3 Lunch Box
Top Gift

7 Colors

UA Scrimmage 3 Lunch Box

Price: $30
Unisex UA Fat Tire Venture Pro Shoes

9 Colors

Unisex UA Fat Tire Venture Pro Shoes

Original price: $130, Sale price: $117.97
Unisex UA SlipSpeed™ Mega Shoes
Top Gift

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Price: $140
Women's UA Play Up Headband

3 Colors

Women's UA Play Up Headband

Price: $12
Unisex UA Sportstyle Corduroy Adjustable Cap

4 Colors

Unisex UA Sportstyle Corduroy Adjustable Cap

Price: $30
Women's Project Rock BSR 4 Training Shoes

4 Colors

Women's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97
Women's UA SportStyle Printed Adjustable Hat
New Colors

3 Colors

Women's UA SportStyle Printed Adjustable Hat

Price: $25
Unisex Curry Splash 24 Suede Basketball Shoes

2 Colors

Unisex Curry Splash 24 Suede Basketball Shoes

Price: $100
Unisex ColdGear® Balaclava

2 Colors

Unisex ColdGear® Balaclava

Price: $32
Women's UA ArmourSport Swoven Pants

1 Color

Women's UA ArmourSport Swoven Pants

Price: $75
Unisex UA HOVR™ Mega 2 MVMNT Sportstyle Shoes

10 Colors

Unisex UA HOVR™ Mega 2 MVMNT Sportstyle Shoes

Original price: $135, Sale price: $121.97
Girls' UA Rival Fleece Straight Leg Pants
Top Gift

2 Colors

Girls' UA Rival Fleece Straight Leg Pants

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Essential Runner Shoes
new

5 Colors

Women's UA Essential Runner Shoes

Price: $70
Women's UA Charged Revitalize Running Shoes

8 Colors

Women's UA Charged Revitalize Running Shoes

Original price: $70, Sale price: $63.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Official Suede Shoes

3 Colors

Women's UA Official Suede Shoes

Price: $70