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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

12 Items

Women's UA Unstoppable Fleece Collegiate Full Zip
new

Women's UA Unstoppable Fleece Collegiate Full Zip

Price: $130
Women's UA Unstoppable Jacket

Women's UA Unstoppable Jacket

Price: $100
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Summit Knit Crew

Unisex UA Summit Knit Crew

Original price: $75, Sale price: $56.97
Girls' UA Rival Fleece Textured ½ Zip
Top Gift

Girls' UA Rival Fleece Textured ½ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Rival Fleece Oversized Crew
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Girls' UA Rival Fleece Oversized Crew

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Crinkle Woven Jacket

Women's UA Crinkle Woven Jacket

Price: $90