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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

19 Items

Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA SlipSpeed™ Mega All-America Shoes
new

Unisex UA SlipSpeed™ Mega All-America Shoes

Price: $160
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Original price: $80, Sale price: $72.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Price: $25
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Price: $130
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Edge Suede Training Shoes

Men's UA Edge Suede Training Shoes

Price: $70
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Project Rock BSR 4 Training Shoes

Women's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Dynamic IntelliKnit Training Shoes

Women's UA Dynamic IntelliKnit Training Shoes

Original price: $130, Sale price: $117.97
Women's UA Reign 6 Training Shoes

Women's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Men's Project Rock BSR 4 Training Shoes
new

Men's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97
Men's UA Swacket
New Colors

Men's UA Swacket

Price: $130
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Dynamic Select Training Shoes

Men's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $90.97
Women's UA Meridian Hooded Jacket

Women's UA Meridian Hooded Jacket

Price: $100