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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

37 Items

Unisex Curry 1 Low FloTro Lux Basketball Shoes
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Unisex Curry 1 Low FloTro Lux Basketball Shoes

Price: $130
Women's UA OutRun The Storm Jacket
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Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Spawn 6 Basketball Shoes
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Unisex UA Spawn 6 Basketball Shoes

Price: $100
Women's UA Breathe Balance 2-Pack Socks
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Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Essential 6-Pack No-Show Socks
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Unisex UA Essential 6-Pack No-Show Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Lockdown 7 Basketball Shoes
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Unisex UA Lockdown 7 Basketball Shoes

Original price: $70, Sale price: $63.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Infinite Elite Running Shoes

Women's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
Women's UA Charged Verssert 2 Running Shoes

Women's UA Charged Verssert 2 Running Shoes

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA SlipSpeed™ Training Shoes
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Unisex UA SlipSpeed™ Training Shoes

Price: $150
Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Apparition Shoes
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Unisex UA Apparition Shoes

Price: $110
Unisex UA Apparition Shoes
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Unisex UA Apparition Shoes

Price: $110
Unisex UA Velociti Pro Running Shoes
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Unisex UA Velociti Pro Running Shoes

Price: $160
Unisex UA Fat Tire Venture Pro Shoes

Unisex UA Fat Tire Venture Pro Shoes

Original price: $130, Sale price: $117.97
Unisex UA SlipSpeed™ Mega Shoes
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Unisex UA SlipSpeed™ Mega Shoes

Price: $140
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Run Anywhere Shorts

Women's UA Run Anywhere Shorts

Original price: $65, Sale price: $48.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Project Rock BSR 4 Training Shoes

Women's Project Rock BSR 4 Training Shoes

Original price: $100, Sale price: $90.97