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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

22 Items

UA Sideline Squeeze 32 oz. Water Bottle
new

UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
Unisex UA Performance Tech 6-Pack Quarter Socks
new

Unisex UA Performance Tech 6-Pack Quarter Socks

Price: $24
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
Adult UA Converge Batting Helmet
new

Adult UA Converge Batting Helmet

Price: $57.50
Unisex Adult UA Spotlight Chinstrap
new

Unisex Adult UA Spotlight Chinstrap

Price: $20
UA Command 24 oz. Water Bottle
new

UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Essential 6-Pack No-Show Socks
new

Unisex UA Essential 6-Pack No-Show Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Playmaker Jug 64 oz. Water Bottle
Top Gift

UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Adult UA Pro 4 Leg Guards 16.5"

Adult UA Pro 4 Leg Guards 16.5"

Price: $300
Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Unisex UA ArmourDry™ Playmaker Mid-Crew Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Essential 3-Pack Quarter Socks
Top Gift

Women's UA Essential 3-Pack Quarter Socks

Price: $15
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Performance Tech 3-Pack Crew Socks

Unisex UA Performance Tech 3-Pack Crew Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN